Since its inception, cities have offered a large number of spaces open to the public in which to experience, rest and establish relationships, such as parks or squares. In recent decades we have witnessed the emergence of spaces that hybridize the public and private conceived by large corporations and retailers. These quasi-public spaces, in addition, are usually offered as spaces for having experiences, blurring the line between retail concept stores and immersive installations often found in artistic spaces such as museums, favillions and foundations.
In the texts that appear next to the images, great similarities can be found in the discourses used by the institutions that project these spaces, in terms of being offered as spaces of experiences and open-ended community connections. However, the intentions of the entities that finance and build these spaces are couldn´t be more antagonistic. While some are the result of marketing maneuvers staged by large companies, others are the result of government orders to architectural studies with the intention of energizing the role of public spaces in cities.
Angela Ahrendts, senior vice president of retail and online stores at Apple. It presented the new Apple Store in San Francisco as a new core of human interactions within its community. He intended the visitors to “experience apple" and expects people to start to say "meet me at apple." They place the apple store in a similarposition as the town square in the Mediterranean countries, which works as a point of intersection between the lives of those who live around it. They even created a square called “The Plaza”, opening 24-hours a day and including a free Wi-Fi zone (a stategy also used in a large number of public spaces inside villages and towns all around Spain). However, do we remember the name of a town square when we leave? Will we remember that we have just been in a place built by Apple? What kind of connections are established in a space erected by a private entity when we are not asked for a payment to enter it?
wood, fabric, LED lights, canvas print
Lamp. Wood, Led lights and fabric. 60x60x40 cm