The idea for the campaign emerged from a conversation with the Creative Director, who wanted to emphasize the engineering behind Emeerre´s products. Emeerree creates garments through a very complex process of patterning and engineering, and we found that live-action capture couldn´t communicate the complexity of the construction of the brand´s garments. The campaign seeks to show each piece inside out, unburdened by the constraints of live-action studio footage.

The campaign consists of four videos: two adverts, showcasing the construction of a corset and a layered hoodie, respectively; and two short, phone-format videos, showcasing a corset and a pair of trousers. Each video is centered around the garment´s construction, how their structures conform, and the interaction between materials. Throughout the videos, there is an emphasis on texture, light, volume, and movement. We see close-ups along with full shots of each garment, resulting in a panoramic view of each garment´s design process. 



ABOUT THE BRAND

Emeerree is a Spanish fashion house founded by Creative Director Aaron Moreno in 2019. Since then, it has become one of the most relevant figures in the avant-garde Spanish fashion scene, receiving the Mercedes-Benz Fashion Talent prize in the Fall 2023 Madrid Fashion Week. 

The brand´s ethos is deeply rooted in sustainability and circular economy, sourcing its materials from vintage pieces, deadstock, and local markets. Through the years, it has caught the attention of world-renowned figures like Dua Lipa, Arca, Tommy Cash, Bad Gyal, Karol G, Julia Fox, and Tokischa,  who have been seen representing the brand on numerous occasions.