Zalando x Highsnobiety´s
The Changing Face of Beauty Event

Client
Role
Year
Type
Area
Location

Zalando
All CG Aspects
2024
Event
Beauty
Berlin (DEU), Paris (FR)

Client Zalando
Role All CG aspects
Year 2024
Type Event
Area Beauty, stage imagery
LocationBerlin (DEU), Paris (FR)

I collaborated with the Zalando team to create CGI imagery for their "The Changing Face of Beauty" event in partnership with Highsnobiety, held in Paris on October 10, 2024. The event brought together representatives from leading cosmetic companies and fashion houses to discuss the current state and future of the cosmetics industry through a series of keynotes.

As the main animation, I proposed a play on Zalando´s horseshoe logo, paired with three other unique simulations. Each video has a material quality related to the cosmetics industry, focusing on its physical properties and interactions, creating a visual narrative aligned with the event's art direction. The videos were showcased on a panoramic stage screen and a vertical, triple-sided LED screen installation in the main hall.

A rocky, raw shape that´s formed of millions of particles being generated in real time. As the shape grows, and as the particles age, they become static, compact, and muted.

There are two landscape scenes in which the scale is deliberately ambiguous, referring to the small scale of most beauty products. There are two color variations for these, following the color codes of the event design. Both the powder and the liquid refer to base materials for cosmetic products.

RND & DEVELOPMENT